CDO Yaroslav Yakovlev -
,DEVOTION CAN GIVE MEANING TO SIMPLE THINGS´
Yaroslav ‘Yaro‘ Yakovlev
Born in a tiny remote and multicultural town situated in the heart of the Northern Caucasus.
Master Degree in Industrial Design, Stieglitz Academy, St. Petersburg. Bachelor Degree in Transportation/Car design IED Turin
ElectricBrands, Subaru, Daihatsu/Toyota, Yamaha. Guest Lecturer at Shizuoka University of Art and Culture/Japan.
JOB POSITION AT ELECTRICBRANDS
Chief Design Officer (CDO)
WHAT INSPIRES YOU?
Something so strong and pure, unexpected yet natural, that can illuminate the human soul. It can be anything. It can be a passionate smile, an exciting story, a person's deed, a clever product or simply a play of light and shadow. Devotion can give meaning to simple things or objects.
WHAT DO YOU LIKE ABOUT THE XBUS?
I like that there is nothing like the XBUS out there. It is filled with positive vibes, confidence and sympathy. It is exceptionally simple, universal, innovative and friendly. Friendly to humans and nature. It creates a sustainable future.
WHAT DESIGNERS AND WHAT CAR MODELS DO YOU ADMIRE?
There are many. I’d definetely point out Flaminio Bertoni and his design for the Citroen DS19/21. One of the most beautiful cars ever created. Giorgetto Giugiaro´s worldwide influence is exceptional, the style of Marcello Gandini and pure futurism of a Lancia Stratos Zero catches me. The genius of a 90 years old VW Beetle design architecture by Ferdinand Porsche, which still remains in the 911 series until today.
The poetic hydrofoil boats by Rostislav Alekseev are stunning. The philosophies of Kenji Ekuan and Hartmut Esslinger outlast every fashion trend and are absolutely timeless. The art of Tokujin Yoshioka, Daniel Simon, Syd Mead and Luigi Colani is iconic in every sense.
HOW LONG DID IT TAKE YOU TO GET FROM A WHITE PAPER TO THE FIRST CONCEPT?
Well, design can be born very quickly. Once a concept is established and well understood, good ideas can emerge immediately and be visualised on paper straight away. But it takes months to refine the concept and make it real, usable and alive.
WHO DO YOU THINK SHOULD DEFINITELY CONSIDER BUYING A XBUS?
Those for whom less is more, usability prevails over just trendy look, Intuitive simplicity of UI/UX instead of overcomplicated ,cool looking‘ ones. People who like to share a friendly and positive message with others. Those who care about the future of our beautiful little planet.